A little about me:
Working cross-platform to build cultural capital and unlock new value for my clients is where I thrive. I’m always moving towards my next inspiration - and I love to share.
Creative Strategy:
Support clients in extending + strengthening multi-brand platform ecosystem, across: digital, experiential, storytelling, campaigns (tv/film), media/content
Build research reports, insights, and briefing documents to inspire and align cross-functional teams (creative, account, production, technologists, SLT)
Create opportunities for my clients to exist at intersection of culture x commerce across strategic partnerships, events, campaigns, deepening impact in existing LOBs, viral stunts/earned media +
Help strengthen priorities, tighten execution, and build stronger alignment across functions and teams
Builder-first mindset; hands on executor
Skilled in high growth and high ambiguity environments; can change course without losing momentum
Excellent communicator; distill complex ideas into action plans, share out across functions and stakeholders (including C-Suite)
New Business & Account Growth (5M+)
Have lead strategy and secured new business with:
Sephora (SEPHORiA event)
Starbucks (Starbies brand, in second ever brand appearance after Taylor Swift pop up)
Neutrogena (first ever skincare / suncare sponsorship at Coachella)
GEICO (have grown account over the last two years from 1-3 events per year into 8+ and additional workstreams including communications planning)
Sony (partnership with Olivia Rodrigo)
Portfolio Analysis & Innovation:
Develop portfolio + whitespace opportunity recommendations to take brands into new spaces, events, arenas, challenging competitors and deepening brand impact
Recommend / execute / extend sponsorship opportunities
Develop KPIs and performance metrics, tracking against long term growth strategy and A/B testing